In terms of benefits/added value, sustainability, proof of impact, cost-benefit ratio (resources), Swissness
In terms of novelty/difference from other initiatives (approach, target group, impact)? To what extent does it have a pioneering/beacon character? Can it be scaled up?
Has it already received public attention?
How/where did the project team act entrepreneurially? In terms of project initiation, taking responsibility, perseverance/overcoming obstacles, pursuing a vision, etc.